A short background story – For the past 5 years or so, my mom has e-mailed me a daily bit of inspiration, or what she calls a “Cinnyism” (her name is Cindy). I’ve looked forward to receiving a quote from her daily to help start my day off in the right mindset, or boost a mediocre day to a magnificent one. Sometimes all we need is a short quote to feel inspired to make change or reinforce an existing belief.

It’s no surprise that the day-to-day of a small business owner if often hectic and tiring. It is easy for a business to lose focus of the bigger picture as they take on addressing all the smaller pictures – or the “hurdles”. Motivation is important for setting a positive atmosphere for a small business and its employees. Perhaps all it takes is a short quote to have a large impact on a person or business.

With that said, here are my Top 5 Small Business Lessons From Pinterest Quotes. If you haven’t already – don’t forget to check out our Inspirational Quotes board. I would love to hear what quotes most inspire your small business!

Top 5 Small Business Lessons From Pinterest Quotes

Define Your Business Story

We are story-tellers by nature, and people like to feel that they are a part of something inspiring. Ask yourself who your ideal customer is – what do they look like? What do they do for fun? What are their pain points? Once you truly understand who your customer is, and what your business believes in – you will not only solve a problem but you will become the hero of their story.

Become (And Remain) the Expert In Your Industry

Becoming and remaining an expert in your industry is very important. Continually stay up to date with your industry so that you are able to share your expertise with prospect and customers. People love to receive information that impacts their daily life. They also trust those people who give them the valuable insight.

Build & Maintain Relationships By Nurturing

Treat your prospects and customers as you would your dearest friends – with consistent nurturing. This includes following up, staying in touch, and providing educational content over time. A relationship only lasts because someone is putting in effort to maintain it, so don’t forget to transition your business into the same mentality.

Own What Makes Your Business Unique

Even though many businesses do the same thing and offer the same products – there are unique factors which set them a part from their competitors. Whether this be company culture, background story, or shared beliefs – own and promote what sets your business apart from the rest.

Use a Failure As a Lesson

This humorous image proves a very valid point – if at first you don’t succeed, try again. As a small business, many things you do day-to-day will not be as successful as you hoped. Just remember that you are able to learn from these “mistakes” to better your product or business for the long-run. As Zig Ziglar said, “The most successful people are the ones who learn from their mistakes and turn their failures into opportunities.”